If you use Google or any other search engine for that matter, you will notice that there are things that are taking up the search engine results page. These are paid advertisements. In other words, you can only get those top spots if you pay Google to put them there. Reputation management companies have started to wonder what the feasibility of these are and if people are clicking on them. With a little bit of research, we found that more people than you think click on them. Much in the same way telemarketers still exist, paid search ads exist. While many people say they despise them, they are there for a reason. If the companies that pay for search advertisements and telemarketers were losing money, they would simply stop doing it.
Now that we know that people do click on them, we can see why they are there. However, what actually makes a person click on a paid advertisement. Well, when it comes to normal everyday searches like, “who was the first man to walk on the moon,” we find that the organic searches take the prize the of top spot. However, when it comes to searching “new bed,” people tend to click more on the paid advertisements. We suppose the reason for this is because they know that the information, they are going to be receiving will be from the company they are trying to business with anyhow. Meaning, they trust that Google has done their due diligence and properly vetted the website prior to receiving payment for and placing the ad. In a world of stolen identity running rampant, it is good to know that the website you are visiting is clean and without bugs or viruses.
Well, as you have been seeing over the years, more and more of the search engine results page is being eaten up by more and more results. They are supposed to display 10 results per page as a default, but when you look at the page, there are many more than just 10. This is because you now need to take into account the first three results and what they are. They are paid results and Google does not count those as results per se. You might have noticed that in recent months you may see top and bottom results. With more and more companies wanting to advertise on the largest search engine in the world, it is important for them to be on that first page of Google. While it is important right now to just be on the first page, we are seeing trends suggesting that people are not making it to the bottom of the first page anymore. This will lead to more and more companies trying to get the top of the page paid advertisements.
In the years to come, reputation management companies will be watching this trend closely and making sure that we can use these new strategies to our advantage. If you are one of the people that do click on an advertisement or answer the phone to telemarketers, don’t fret, you are not alone.